From Product to Retail Blueprint

Instant Download.

From Product to Retail: A Guide to Getting Your Products Into Stores

Have you created a product you're proud of but don't know how to get it from your hands and onto retail shelves?

From Product to Retail is a practical 47-page guide for product-based business owners who are ready to explore wholesale, retail, and selling their products to stores.

Getting into retail involves more than simply finding a store and asking if they want to carry your product. You need to understand your numbers, prepare your business, present your products professionally, identify the right retailers, reach out effectively, and create a relationship that can lead to repeat orders.

This guide walks you through the process so you can approach retail with more confidence and a clearer plan.

Inside you'll learn how to:

• Determine whether your product is ready for retail

• Understand the difference between wholesale and retail

• Price your products with retail and wholesale in mind

• Calculate your costs and potential profit

• Determine your wholesale pricing

• Establish minimum order amounts

• Create a product line that makes sense for retailers

• Prepare your products and packaging for store shelves

• Create a professional wholesale line sheet

• Build a list of potential retail stores

• Identify stores that are a good fit for your products

• Find and connect with store owners and buyers

• Write effective outreach messages

• Follow up without being pushy

• Prepare for conversations with retailers

• Handle common questions and objections from store owners

• Understand what retailers may expect from their vendors

• Create opportunities for reorders

• Build relationships with retailers instead of focusing only on one-time sales

• Market your products to help your retail partners sell through their inventory

• Expand from one retail location to multiple stores

Whether you're selling beauty products, clothing, food, candles, accessories, wellness products, handmade goods, or another physical product, this guide can help you understand the steps involved in moving from direct-to-consumer sales into retail.

You don't have to wait until your business is "big enough" to start thinking about retail. You need to understand what retailers are looking for and make sure your business is prepared to serve them.

From Product to Retail gives you a roadmap to help you move from "I want my product in stores" to taking the steps to actually make it happen.

47 pages • Instant Digital Download