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2020 - The Science of Seeking Your Customer: Research, SEO, CRM

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  • Customer Research: Using qualitative and quantitative data to understand real user intent before building search campaigns.
  • SEO Data Integration: Connecting organic search trends, query phrasing, and content performance directly to audience needs.
  • CRM Alignment: Bridging the gap between top-of-funnel search traffic and downstream customer lifecycle data to track actual revenue impact
You will get a PDF (6MB) file