The Friction Universe™
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“Debug daily life with humor.” Billions of tiny frictions, one playful fix.
The Friction Universe™ is a satirical tech-critique franchise that reframes life's billions of tiny micro-pains—not catastrophic failures, but the small frustrations that quietly rule modern life. The central, highly marketable concept is FrictionOS™, the world's first "anti-friction operating system," which is a clever roommate as OS bundling 27 categories of everyday pains. This universal satire on post-app fatigue is built for meme virality, focusing on "dignity over productivity" with highly relatable hooks. FrictionOS™ provides clear expansion into apps, social content, live activations, and a broad merchandise ecosystem with minimal development risk.
