Not long ago I was the opposite of everything you are about to read.

I was overweight, no direction, waking up at 12pm going nowhere fast. Crying in my car at night and putting on a fake smile in the morning. Chasing girls to feel less lonely. Spending money I did not have on things that did not matter. Following a path someone else laid out for me and wondering why it felt so empty.

Nobody sat me down and told me what to do. I had no blueprint. No older man in my corner saying this is how you build yourself. I had to figure it out the hard way. Through bad relationships, through dropping out of university, through years of starting things and quitting, through looking in the mirror and not recognising the person looking back.

Then something shifted.

I stopped waiting for life to hand me a direction and started building one myself.

I lost 25 kilograms and got into the best shape of my life. I competed in Muay Thai in Thailand. I walked London Fashion Week not once but twice. I built a social media following of over 30 thousand people. I ran brotherhood sessions in East London — run clubs, calisthenics, real men showing up for each other — and built a community of over 200 people. I stood on a stage in Bali and spoke in front of a room full of strangers about the things that changed my life. I have climbed volcanoes. I have travelled the world.

None of it came from talent. None of it came from luck. None of it came from having the right background or the right connections.

It came from deciding that the man I was becoming was not good enough for the man I was meant to be. And then doing something about it every single day.

That is what the next 90 days are about.

Not a shortcut. Not a motivational programme you forget about in a week. A genuine rebuild. The same principles, the same structure, the same daily work that took me from that car park at night to where I am standing now.

I wish someone had given me this at 18. So I am giving it to you now.