The Messaging Breakdown Audit

This is a lever-by-lever messaging diagnosis, not a generic critique.

I score your current messaging against my 7 Demand Levers:

• Positioning Clarity
• Problem Visibility
• Proof of Competence
• Timing Trigger
• Access Friction
• Decision Simplicity and
• Post-Purchase Momentum

Each lever gets a status (strong, weak, missing) backed by specific evidence from your own content, not generic marketing theory.

The levers don't work in isolation.

If your Problem Visibility is strong but your Decision Simplicity is weak, people recognise themselves in your content, then hit a wall when they don't know what to do next. You end up producing more content to compensate for a block that's actually elsewhere. Fixing the weak lever gets more out of the content you already have.

The lever definitions come from patterns I've seen across real client language and customer conversations. Your audit is built from what you send me and what's publicly available; it doesn't include me doing customer research interviews (that’s a different stage outside of this Messaging Breakdown).

What you get:

1. A lever-by-lever status breakdown of your core messaging

Two website pages of your choice (e.g. homepage and about page), OR your sales / primary offer page, OR up to 10 (most recent) social media posts from one platform OR up to three emails that are part of a sequence.

Whichever you choose will be scored against each of the 7 levers, with the rationale behind each score, for example: ‘Positioning Clarity: weakest, your bio states education-only, which tells visitors not to expect coaching from you.’

2. What's not landing, and why, mapped to the lever it sits under

Specific examples of where your potential ideal customer is likely losing interest, tied to the exact lever that's underperforming, so you know what's broken rather than a vague sense that ‘something's off.’

3. Recommended messaging you can use immediately

A rewritten headline or bio line for your weakest lever, 3 messaging angles to test, and before/after clarity on how to talk about your ideal client's problem versus your product/service.

4. The one lever to fix first

Not every lever needs work at once. I'll tell you which single change will do the most work, and why.

Turnaround: you'll get an email from me confirming the project within 48 hours of purchase. Actual delivery timing depends on the scope of your project, which we can agree on a 20-minute call (phone or video).

All sounds good?!

Adelina

Your Messaging Strategist