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Marketing to Senior Citizens - PLR

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Marketing to Seniors

A lot of marketing seems to be targeted at people younger than 50. Sadly, this is a huge mistake. Baby boomers and seniors make up a huge market today. Baby boomers were born between 1946 and 1965, and those who are older and who are senior citizens, own over 70 percent of all disposal income. When you consider that fact, it’s a huge untapped market.

Compared to younger populations, seniors have a much higher net worth than their younger counterparts. Mostly, this is due to investing and saving and having a long work life. This makes them a ripe market for smart business owners who have products and services of interest to senior markets.

What Is a Senior?

The term "senior citizen" is used often to refer to people who have reached the age at which they can collect social security or traditionally retire - in other words, age 65. Most dictionaries also define a senior citizen as age 65.

But, if you ask them, they will deny the term "senior citizen" unless it’s to get a movie ticket discount, sign up for Medicare, or to collect social security. Therefore, for marketing purposes, you may want to define your group of "seniors" based on their demographics, interests, and needs rather than only on their age.

For example, if you want to market to grandparents, people can be grandparents long before they’re considered seniors. Therefore, for marketing purposes you may want to consider seniors anyone who is a grandparent who is over 50 years of age instead of 65. But of course, this depends on your product, service, and other factors.

The idea behind being a senior citizen isn’t as important as discovering the makeup of your audience, which is based on the solution you’ve created for them. For example, if you have a house cleaning service, you can market to all levels of seniors, but you should focus on one to make your marketing more customer centered.

Remember, the general rules of marketing still apply - no matter what market you’re going after. Find out what they need and want, and where they hang out, and provide it to them where they are in formats that they can navigate and understand. It’s really that simple, with minor adjustments that will allow you to create laser-targeted information for your audience.
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