The Personal Branding Workbook
Your personal brand is not your logo. It is not your colours, your fonts, or whether your feed is beige this season.
Your personal brand is what gets said about you in a room you are not in. Specifically, it is the answer to one question, asked by somebody who has already paid you once: would we use her again?
That question gets asked after every campaign, and it gets answered in about four seconds by somebody who is mostly thinking about something else. Nothing on your grid is involved in the answer. This is about what is.
Four parts
- What a missed message actually costs. The seven month campaign that was three months of work. Two creators get the same brief and one of them is still being booked
- The person on the other end. Nobody emailing you woke up wanting to underpay you. What to do when the brand goes quiet, and why a revision request is not a verdict on you
- The part that happens in a room. They cannot see your feed while they are talking to you. How creators actually end up invited to the next thing
- What an agency actually does. Signing is not a shopping list. Why agencies help the people already helping themselves, and how to leave one properly
Get it if
- You deliver good work and still do not get asked back
- A brand has gone quiet on you and you do not know what to send
- You are thinking about signing with an agency, or leaving one
This is not the colours-and-fonts one
Visual identity, bio and feed work live in The Influencer Starter Kit, where they belong. This one starts after somebody has already paid you.
Two files: one flat to print, one you can type into. 17 exercises across 62 ruled lines.
Creator professionalism and brand relationship management, in plain words. Part four answers the question honestly, should I sign with a talent agency, from somebody who ran an influencer agency for six years and saw it work and fail.
Every guide now ends with a direct line to me. If a section does not land, message @ceo.rocks and I will explain it properly.