Business Idea Evaluation Template™

Turn a business idea into a more informed decision with the TFG Business Idea Evaluation™. This Excel template gives founders a structured way to evaluate an opportunity across key areas including customer need, market demand, differentiation, revenue potential, startup feasibility, founder fit, scalability, competition, and risk.

A weighted scoring system helps bring the evaluation together into a clear overall result, while dedicated fields for evidence, risks, and next actions help identify what still needs to be validated. Use it to decide whether an idea is ready to pursue, needs additional research, should be reworked, or simply isn't worth prioritizing right now.