Red Jasper Marketing Clarity Audit

Is your marketing working as hard as your business deserves?

Most marketing problems aren't execution problems.

They're clarity problems.

The wrong message. The wrong audience. No clear direction. And a lot of time, energy and money spent on activity that isn't connecting - without really knowing why.

If any of that sounds familiar, you're not alone.

It's the most common place founders find themselves. And it's entirely fixable - once you know where the gaps are.

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WHAT IS THE RED JASPER CLARITY AUDIT?

A beautifully designed, self-guided workbook that helps you diagnose exactly where your marketing is strong, where it's weak, and what to prioritise next.

Built on 27 years of senior marketing experience across global brands and growing businesses, this audit gives you the same structured thinking applied when first working with a new client - packaged into a framework you can complete yourself, in your own time.

No jargon. No complexity. Just clear, honest questions that cut through the noise.

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THE 7 PILLARS THIS AUDIT COVERS

1. Brand Clarity

2. Audience Understanding

3. Messaging & Tone of Voice

4. Strategy & Direction

5. Content & Consistency

6. Digital Presence

7. Results & Measurement

Each section contains 5 diagnostic questions.

Score each one honestly from 1 to 5. At the end, your total places you in one of three marketing profiles - each with tailored priorities and recommended next steps.

Time to complete: 60-90 minutes

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WHAT YOU'LL WALK AWAY WITH

✔ A clear picture of where your marketing foundations are strong and where the gaps are holding you back

✔ An honest assessment across 7 critical marketing pillars

✔ A personalised profile with specific priorities for your stage of growth

✔ Immediate clarity on what to stop, what to start and what to focus on next

✔ A framework you can return to as your business evolves

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WHO THIS IS FOR

Founders and small business owners who:

• Feel their marketing is inconsistent, unfocused or not delivering results

• Are spending time and money on activity but aren't sure what's working

• Know their marketing could be stronger but don't know where to start

• Want clarity and direction without the cost of a full agency or full time consultant

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WHAT'S INCLUDED

✔ 27-page premium PDF workbook

✔ 35 diagnostic questions across 7 sections

✔ Simple 1-5 scoring system

✔ Scoring summary table

✔ Three personalised marketing profiles

✔ Tailored priorities and next steps for each profile

✔ Instant digital download

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A NOTE FROM JULES

I've spent 27 years working with brands ranging from Reebok and Coca-Cola to startups, scale-ups and founder-led businesses.

The one thing that holds most small businesses back certainly isn't lack of effort - it's lack of clarity.

Having supported SME's for the last three years, I know how tough it is trying to manage marketing, solo. I also understand the financial constraints start-up's have when it comes to marketing - the agency costs, recruitment costs and paid advertising - it soon mounts up and can feel overwhelming. This is why I created this audit as the starting point for every founder. It asks the questions most people avoid, gives you honest answers, and points you in the right direction - without the overwhelm.

Whatever your score, completing it puts you ahead of most. Clarity is the first step. What you do with it is what matters next.

Jules Smith - Founder, Red Jasper Marketing

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Please note: Due to the nature of digital downloads, all sales are final. If you have any questions about the product before purchasing, please email jules@red-jasper.co.uk

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AFTER YOU COMPLETE THE AUDIT

If your results raise questions or highlight gaps you're not sure how to close, please do get in touch.

I offer a free 30 minute consultation.

No obligation. No hard sell. Just an honest conversation about where your marketing is and where it could go.