Decision making field guide
You're going to make a significant decision today, this week, or this month. You'll approach it carefully. You'll gather information. And you'll still be influenced by forces you won't notice - not because you're careless, but because those forces are built into how human cognition works.
This isn't a book about biases. There are plenty of those, and perhaps you already know about the biases. This is a working system for catching them.
What's inside:
- A 41-page field guide covering seven decision-making biases (Anchoring, Loss Aversion, Framing, Sunk Cost, Deferring Decisions, the Hot-Cold Empathy Gap, and the Availability Heuristic). Each section explains the mechanism, the evidence, what it costs you, and counter-moves to actually do something
- A Decision Audit you can run before any significant call
- A 13-page Practice Workbook with fillable exercises
What you'll leave with:
Not perfect immunity - no one gets that - but a clearer ability to recognise when a bias may be active, and specific moves that reduce its influence.
The gap between understanding it and applying it is where better decisions happen.