WHAT THE F**CK IS UGC?

A practical step by step guide to get you started on your UGC journey from zero

no experience - no portfolio - no back ground require

When I first discovered UGC, I was in my 50s and I didn't even know what the letters stood for.

No creator background. No portfolio. No fancy studio. No clue what B-roll was.

I had to figure it out from scratch.

WHAT THE F**K IS UGC? is the practical, no-BS guide I wish I'd had when I started.

It takes you step by step through the things that actually matter when you're starting out, understanding UGC, creating your first videos, building a portfolio, setting yourself up professionally, finding opportunities, reading briefs, pricing your work, filming for clients, handling revisions and building relationships that can lead to repeat work.

This isn't a course promising you'll make $20K a month.

It's not a shortcut to becoming an overnight UGC success.

It's the stuff I've learned from actually doing the work, including the mistakes, lessons and things I wish somebody had told me at the beginning.

Inside you'll learn how to:

• Understand what UGC actually is
• Create your first portfolio videos
• Build a simple portfolio and creator profile
• Find and apply for UGC opportunities
• Understand briefs and deliverables
• Pricing your work and knowing your worth
• Prepare and film for real client work
• Handle revisions without losing your mind
• Give clients a reason to work with you again

Written by Ben Hurst - a working UGC creator & mentor.