What is Programmatic Advertising?

Programmatic advertising campaigns allow marketers to buy native ads on a variety of publisher's sites while using smart algorithms to ensure that they are targeting the right viewers at the right times all while remaining within budget thanks to a bidding system that allows them to compete for impressions with other advertisers. In short these campaigns give the precision and quality of native advertising (like banner ads) while at the same time allowing for the control, adaptability and precision that you would get with a PPC campaign. The net result is ads appearing on the sites of carefully selected publishers, but only when and if they are likely to yield the best results. Programmatic advertising uses a complex algorithm in order to identify your business’ ideal customer, and then to figure out where they are likely to appear on the web. It will then show the ads in those places and then utilize a learning algorithm to Instead of going from one publisher to another discussing rates, you allow a “bot” to do all the work for you. More importantly though, this means that you won’t waste money on an ad slot that no one looks at. Your ads will be chosen and honed by a smart algorithm, and the result will be that they get higher CTRs from the right targeted customers