Social Media Content Calendar 2026-2027 | Excel & Google Sheets Planner, Post Tracker, Hashtag Bank, 365 Ideas

A 12-month social media content calendar you can open in Excel or Google Sheets. Pick a month and year from a dropdown and the calendar grid fills in from your Content Planner, color-coded by platform.

Inside the workbook: Start Here guide, Monthly Calendar, Content Planner (platform, pillar and status dropdowns with conditional formatting), Analytics Tracker with engagement-rate formula, best-post highlight and chart, Hashtag Bank, Content Pillars worksheet and an Ideas tab.

Includes 365 original post prompts across 12 months (hooks, questions, tips, behind-the-scenes and promos), also delivered as a printable content-ideas.pdf. Sample data is pre-filled so you can see how everything works, then replace it with your own.

The Hashtag Bank has 10 niche groups with 20 generic sample hashtags each. They are starting points; check relevance for your audience and current platform guidelines.

Built with live formulas and no macros. Excel 2016 or newer, or Google Sheets (upload the .xlsx to Drive; chart styling may differ slightly). Instant digital download; nothing is shipped.

This is a planning tool. It does not guarantee followers, reach, engagement or sales. Not affiliated with any social media platform. Personal and own-business use license included.