Selling Digital Products: A Practical Playbook
The ONLY Playbook You’ll Ever Need to Hit $5K+/mo Selling Digital Products
Most creators waste months building courses, templates, or bundles that never sell.
Why? They skip research. They overcomplicate funnels. They copy hypey tactics that don’t work anymore.
This playbook flips the script.
Inside, you’ll get a step-by-step system that takes you from idea validation to profitable funnels to scalable sales without guesswork, overwhelm, or tech headaches.
What You’ll Master
Module 1: Research Deep Dive - Demand Validation & Niche Scoring
- A 7-Step Research Sprint to validate product ideas in 48 hours.
- How to pull winning insights straight from the Meta Ad Library (and know exactly what sells).
- A teardown framework to spy on competitors’ offers, pricing, funnels, and proofs.
- The Niche Scoring Matrix that quantifies demand vs. competition so you pick winners, not duds.
- How to run ROI math in 60 seconds (CPC → CVR → Break-Even).
Golden Rule: Don’t build what isn’t being bought. Validate, then produce.
Module 2: Platforms, Funnels & Landing Pages
- The Platform Decision Framework which tools to use (and which to skip).
- Funnel vs. Website: why one converts 3–5× higher for low-ticket products.
- A landing page blueprint with copy formulas, character counts, and proven CTA placements.
- How to build an irresistible offer stack + bonuses that anchor higher value.
- Pre-launch QA checklist so you don’t waste ad dollars on broken pages.
Module 3: Short-Form Sales Videos (VSLs)
- Why short VSLs (2 - 4 mins) crush long webinars for $7 - $27 offers.
- Plug-and-play script frameworks (PAS, AIDA, StoryBrand).
- Hook Banks: steal dozens of pre-written intros for your niche.
- A pain library to map messaging directly to buyer psychology.
- How to handle objections on camera like a pro.
Module 4: Funnel Building in GoHighLevel
- Launch funnels in hours, not weeks with importable templates.
- The Checkout Optimization System that reduces friction and boosts conversions.
- Core automations: abandoned cart recovery, order bumps, upsells, refunds.
- Email deliverability setup so your confirmations actually land in inboxes.
- A 7-day Launch Plan (Day 0 → Day 7) to go live with confidence.
Module 5: Traffic & Sales - Paid + Organic
- The 8-Week Paid Ads Ramp Plan that takes you from $20/day to $300+/day.
- The “Creative Engine” that keeps your ads fresh and your ROAS climbing.
- Organic systems: how to build a content cadence across Instagram, YouTube, TikTok, LinkedIn, and X.
- How to recruit influencers & affiliates to sell your product for you.
- Weekly dashboards, forecasting templates, and troubleshooting guides to stay profitable.
What Makes This Playbook Different
- Battle-tested frameworks - real ad budgets, real data, no fluff.
- Low-ticket focus - built for $7- $47 digital downloads where speed matters.
- Compliance-first - zero hype, no fake testimonials, no “overnight riches.” Just ethical, scalable sales.
- Plug & Play Assets - research sheets, email swipes, landing page frameworks, ad scripts, and more.
TL;DR
By the end, you’ll know exactly how to -
✅ Validate product ideas in days, not months.
✅ Build funnels that convert on Day 1.
✅ Launch ads that pay for themselves.
✅ Scale sales to $5K+/mo and beyond.
All without burning out, chasing trends, or praying for “viral.”
All of this for $197 $47.