Personal Brand Workbook

Personal Brand Workbook – £12

Title: Personal Brand Workbook | Find Your Story, Values, Voice & Brand Message

Summary: Find your story, your voice and the words that make the right people choose you.

Description:

People buy from people. When you run your own business, you are the brand, and that's your biggest advantage.

This workbook helps you put into words what makes you, you: your story, your values, who you're for and how you sound. It's the groundwork I do with every client before we pick up a camera.

Grab a cuppa, give yourself an hour, and be honest. There are no wrong answers.

What's inside (12 pages):

• Getting started guide: how to download, save and type straight into your workbook
• Your story: where it started, the turning point, the hard bits and where you're heading
• Your values: pick from 30 value words, then choose your top three and what they look like in practice
• Your ideal client: who they are, what keeps them up at night and the words they use
• What makes you different, ending with your own "Only I..." statement
• Your brand voice: seven simple scales, plus the words you love and the ones you never use
• Your brand message: a one-liner, a 30-second elevator pitch and short and long bios
• Visual identity snapshot: your colours, fonts, photo style and logo notes
• Brand action plan to turn it all into next steps

Who it's for: business owners who know they're good at what they do but struggle to explain it, write their bio or say what makes them different.

How it works:

• Instant download: one PDF, A4 landscape
• Type straight into the pages in Adobe Acrobat Reader (free), Mac Preview or the Files app on iPhone and iPad, or print it and write by hand
• Come back to it every year. Your story grows as your business does.

Part of The Brand Vision Toolkit. Get all five planners for £37 in the bundle and save £20.

This is a digital product, so nothing will be posted to you. For personal use only: please don't share, resell or redistribute.

Made with love by Jacqui at Brand Vision Hub x