Your Rate Your Rules

Your Rate. Your Rules.

The No-Nonsense VA Pricing Guide

Stop guessing what to charge and start putting real numbers behind your VA business.

You’ve decided you want to become a Virtual Assistant.

Then comes that question:

“But what the hell do I actually charge?”

£20 an hour? £30? £40? Should you offer packages? A monthly retainer? Should you copy what other VAs are charging? And how do you know whether your rate will actually leave you with enough money once you’ve accounted for all the hours nobody pays you for?

Your Rate. Your Rules. is a practical UK-focused pricing workbook designed to help you work through those questions properly.

No magic hourly rate.

No income promises.

No “charge your worth” pep talk.

Just a practical way to work out what your business needs.

Inside the 24-page workbook, you'll work through:

• Your realistic working and billable hours
• The business costs your rate needs to cover
• Your baseline hourly planning figure
• How experience, responsibility and specialist skills affect pricing
• Hourly rates vs retainers vs fixed packages
• How to create packages around real client problems
• Introductory pricing and discounts
• Scope creep and how to stop the extras quietly adding up
• What to say when a client questions your price
• Your real effective hourly rate once unpaid work is included
• When and how to review your rates
• The pricing boundaries you want to set for your business

There are worked examples, calculations, worksheets and client scripts throughout, so you’re not just reading about pricing — you’re actually building your own pricing plan as you go.

Because £25 employed isn't the same as £25 freelance.

When you’re employed, someone else may be covering paid holidays, pension contributions, equipment, software, sick days and plenty of the admin that keeps the business running.

When you work for yourself, your rate has to make room for all of it.

This workbook helps you look beyond “What are other VAs charging?” and start asking the much more useful question:

“What does my business actually need to generate?”

You'll finish with your own VA pricing plan.

By the end, you'll have worked out:

Your numbers.

What your business needs to generate and how many hours you can realistically sell.

Your rate.

A baseline planning figure to help you make an informed decision about what to charge.

Your packages.

Three potential offers built around real client needs rather than Bronze, Silver and Gold time blocks.

Your boundaries.

Your minimum booking, working hours, rollover policy, rush work rules, payment terms and more.

Your words.

Simple scripts for talking about money without immediately apologising for your price.

This is for you if...

You’re thinking about becoming a VA and have no idea where to start with pricing.

You’ve recently started freelancing and feel as though you’ve plucked your rate out of thin air.

You’re busy with client work but aren’t sure whether you’re actually charging enough for the time involved.

Or you simply want to stop second-guessing every quote you send.

Your rate isn't a tattoo.

The first number you choose doesn’t have to be the number you charge forever.

Your experience will change. Your clients will change. Your costs will change. Your business will change.

The aim isn't to discover one perfect VA rate.

It's to stop guessing, understand your numbers and make a considered choice.

Know your numbers. Know your boundaries. Quote your price. Then stop talking.

Instant digital download · 24-page UK VA pricing workbook

For general information and business planning only. This workbook does not provide individual tax, accounting, legal or financial advice, and calculations are not income guarantees or recommended professional rates.