Master Your Hotel Marketing Month by Month

Plan Smarter, Drive Bookings All Year Round



Your month-by-month hotel marketing action plan, packed with expert tips, timely prompts, proven strategies to help you stay consistent and grow direct revenue.

Marketing your hotel shouldn’t feel overwhelming. Whether you're running a boutique property, a serviced apartment or a full-service hotel, this free resource gives you structure, clarity and momentum. Every single month.

This isn’t just a calendar. It’s a full 12-month marketing playbook designed to help you:

• Set clear goals and KPIs
• Map content ideas to real guest behaviours
• Launch seasonal campaigns with confidence
• Boost visibility across SEO, social and Google Business Profile
• Strengthen loyalty, increase conversions and stay top of mind

Created especially for busy hotel marketers, this PDF is practical, easy to follow, and ready to put into action.

What’s Inside

• 12 monthly hotel marketing plans (from January to December)
• Content and campaign ideas tailored to seasonal trends
• Tips for SEO, photography, social media, Google Business Profile and email
• A simple content strategy framework to help you focus on what matters
• A printable checklist to stay on track

Who It’s For

This guide is ideal if you’re:

• Just getting started with hotel or serviced apartment marketing
• Managing multiple channels but need more consistency
• Planning your content and campaigns solo
• Looking to increase direct bookings without burning out

Disclaimer

This free resource is designed to guide and inspire your hotel marketing efforts. Results may vary depending on your unique property, audience, and market conditions. While every tip is backed by years of hospitality expertise, this guide is not a substitute for a fully tailored strategy.