Launch Kit for Indie Makers — Landing Page Template, Product Hunt Checklist, Directory List & SEO Long-Tail Starter

Everything in this kit was used in a real launch. Most launch advice wasn't.

In October 2026 we launched Decide on Product Hunt (scheduled, shipped, and comment-watched for its full 24 hours) and ran a 42-tool site, Localcraft, through the same machinery: a full launch kit, an 11-directory submission sprint, and a long-tail SEO system that took it to 82 indexable content URLs. This package is those working documents, cleaned up — including the mistakes, which are the parts worth paying for.

What's inside

1. Landing page template (HTML/CSS + Next.js notes)

A complete landing page in a single self-contained file — header, hero with email capture, features, three-tier pricing, FAQ, final CTA — built on a production design system: grayscale, minimal, 1120px container, dark mode, and deliberately no footer. Full design values and the Next.js component version (with key code) are documented.

2. Product Hunt launch checklist

T-7 days to T+24 hours, item by item: seeding your product before anyone arrives, writing the description to Product Hunt's 500-character cap the first time (we didn't, and had to cut it live), asset specs that bite (1270×760; gallery images as JPG — a PNG of ours was rejected), the pre-written maker's first comment, and how to run launch day.

3. Directory list (CSV, 11 directories)

Each with its real cost, account requirements, submission notes — and our actual submission status as of October 2026. That includes the four that trap you at a Google sign-in prompt that expires in about a minute, the "free" tier that requires putting a badge on your site, and the directory that quietly removed free submissions ($39 minimum now).

4. SEO long-tail starter

How Localcraft got 34 long-tail pages out of its existing tools: the parent + alias page model, the page template (title formula, structure, FAQ), and the thin-content failure that got its first AdSense application rejected — with the page-by-page fix that followed.

Who it's for

Solo developers and indie makers launching a small web product — a tool site, micro-SaaS, or side project — who want the launch paperwork handled with tested templates instead of blank documents.

What it won't do

It won't get you to #1 on Product Hunt, and it won't manufacture traffic, votes, or revenue. Our own launch day is documented in the checklist with its real numbers, and they're modest — because a launch with no existing audience usually is. What the kit does is remove the avoidable failures: the empty product, the wrong file format, the expired login prompt, the thin page. The audience part is still yours.

Details

- Formats: HTML/CSS, Markdown, CSV — no special software needed

- License: use on your own projects, as many as you ship; not for resale or redistribution of the kit itself (see FAQ)

- Updates: fixes and additions to this edition are free; check the product page for the current version

Built by the maker of Decide and Localcraft (SweetAI), from the actual files used to launch them.

FAQ

What exactly do I get?

Four deliverables, as files you keep: a single-file HTML/CSS landing page template (plus a document with the design rules and the Next.js component version), a Product Hunt launch checklist (Markdown), a directory list (CSV, 11 directories), and an SEO long-tail starter guide (Markdown). Plus this FAQ and a README that walks through how to use each piece.

Is this based on real launches?

Yes. The checklist and templates document a Product Hunt launch that ran on October 21, 2026 (Decide) and the launch preparation, directory sprint, and long-tail SEO work for a 42-tool site (Localcraft). Statuses in the directory list are the real ones from October 2026, including the submissions that failed or were skipped, and why.

Will this get me to #1 on Product Hunt / bring me traffic?

No — and the kit itself will tell you that, with our own launch-day numbers (which were modest) printed in the checklist. This is the paperwork of launching done well: preparation, specs, sequencing, and mistakes avoided. Audience and product are still yours.

What format is the landing page?

One self-contained HTML file with inline CSS and a few lines of JS — no build step, no dependencies. The accompanying document explains the structure and gives the Next.js (App Router) component breakdown with the key code snippets, so you can port it in an afternoon.

Can I use the template for a commercial product?

Yes. The license covers your own projects — commercial or not, as many as you ship.

Can I use it for client work?

No. The license is for the buyer's own projects. If you're an agency, each client needs their own copy.

Can I resell or share the kit or the templates?

No. You may not resell, redistribute, or give away the kit or its templates, in whole or in part — including uploading them to template galleries or bundling them into another product. Your launched sites built with the templates are of course entirely yours.

What's the refund policy?

If the files are broken, incomplete, or materially not as described, email within 14 days of purchase for a full refund. "It didn't make my launch go viral" is not a defect — the listing and the kit are explicit that no outcome is promised.

Will it be updated?

Fixes and additions to this edition are free — directory costs and platform rules change, and the list will be revised when they do (each revision is dated). A substantially expanded future edition may be sold separately; buyers of this edition get it at a discount.

Do I need any paid tools to use this?

No. A text editor and a spreadsheet (for the CSV) are enough. Optional tools mentioned inside (a screenshot/GIF recorder, Search Console) are free.

Who made this?

The maker of Decide and Localcraft (SweetAI) — one indie developer. The kit is the actual documentation from those launches, edited for reuse.