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The Magician Brand Archetype Color Book

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The 2022 Magician Brand Archetype Color Book.

An assortment of current, on-trend color combinations to help you breathe life into your brand. These colors were intentionally selected to allure your ideal customers.

Your brand isn't typical, so my color palettes aren't either. You'll find several surprising options for your unique persona inside. (They're not all purple and teal!) I think you'll be quite pleased.

What's included:
  • A primer on the psychology of color
  • A color chart with corresponding emotions
  • 30 intentionally selected color palettes designed expressly for the Magician brand

Because 'close enough' isn't good enough when it comes to brand colors, HEX codes have been included for each hue. You'll know exactly what shade you're using every single time. Designers appreciate this helpful feature, too.

This book is extracted from the 2022 Branding With Archetypes Course.
You will get a PDF (18MB) file

Customer Reviews

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Verified Buyer

2 months ago

Helpful but not done-for-you 100%

This book teaches you about color theory a bit and gives you 30 suites of colors suited to a brand for your brand archetype. There are many different suites, so you can personalize your combination to the personality of your brand- bright colors, subdued colors, pastels, etc.- while still being confident that you are in line with your archetype. The guide explains what categories should exist in a brand palette, but it doesn't specify which category each color in a suite is. I found this to be a bit confusing for someone as inexperienced as I am, so I ultimately found a different product more useful (the 100% done-for-you Archetype Brand Ensemble which gives a single suite of colors and tells you exactly what to use each color for, and a font collection chosen to go with it). However I would still absolutely recommend this product as well!


Verified Buyer

5 months ago


These color combinations are professional and beautiful. I’ve been trying to find branding that I love, and can’t ever quite seem to figure it out. Until now 💕


1 year ago

Exactly what I wanted and GORGEOUS!

Beautiful color themes, and so many!

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