HOW TO FIND YOUR FIRST CUSTOMER

You spent years becoming good at what you do.

You managed projects. You solved problems. You led teams. You negotiated. You recruited. You sold. You built expertise inside a company.

Then one day, you decide to open your own consulting firm, launch your own business, become independent, or turn a professional project into a real company.

And suddenly, there is one question your expertise cannot answer: Where are the customers?

This is where most new consultants discover that being excellent at your profession and being able to find business are two very different skills.

The Prospection Bible was created for that exact moment.

This book brings together 21 practical prospecting strategies designed to help you identify opportunities, detect companies with potential needs, find the right people, approach them intelligently, start conversations and turn opportunities into assignments.

It is not a book about sending hundreds of random LinkedIn messages.

It is not a collection of generic motivational advice.

It is a field manual for finding business.

You will learn how to prospect companies in urgent situations, newly funded businesses, growing companies, new projects, new premises and recruiting companies. You will learn how to prospect through observation, personalized mini-diagnoses, micro-offers, phone calls, targeted emails, LinkedIn, events, former colleagues, recommendations, suppliers and professional prescribers.