E-Commerce and Digital Market MBPC-3019

ISBN: 978-93-5890-539-7

• E-Commerce and Digital Marketing is a comprehensive textbook designed for MBA (IT Specialization) students of BPUT, Odisha, covering the latest curriculum with a practical and industry-oriented approach.
• The book explores e-commerce business models, online marketplaces, digital marketing strategies, social media marketing, search engine optimization (SEO), web analytics, and emerging digital trends, helping students understand the rapidly evolving digital business landscape.