Pay As You Wish: How Trust-Based Pricing Works, When It Fails, and How to Use It Without Losing Money
Pay As You Wish
How Trust-Based Pricing Works, When It Fails, and How to Use It Without Losing Money
Most creators either overthink pricing or avoid it entirely.
Fixed prices feel like a gamble. Discounts feel like surrender. And Pay As You Wish feels dangerous, generous, or both.
This book cuts through the confusion.
Pay As You Wish is a practical guide for solo creators and digital sellers who want to understand when this pricing model works, when it quietly destroys value, and how to use it without sabotaging their income or confidence.
You will learn:
Why people pay even when they do not have to
Which digital products are ideal for Pay As You Wish and which should never use it
How anchors, suggested prices, and framing protect both you and the buyer
Why some Pay As You Wish experiments fail publicly and what went wrong
How to run one low-risk experiment that teaches you something useful, regardless of outcome
This is not a book about generosity or hope-based pricing. It is about clarity, structure, and disciplined trust.
Written for creators who sell ebooks, guides, and digital products, this book shows you how to treat Pay As You Wish as a skill, not a belief system.
If pricing has ever made you hesitate, second-guess yourself, or delay publishing work that matters, this book will give you a calmer, more thoughtful way forward.
Not by removing value.
But by understanding it.
