Built on the Mats: How to Open, Run and Grow a Profitable Jiu-Jitsu Academy (PDF)

Most academies are not lost on the mats. They are lost in the numbers.

You know how to teach jiu-jitsu. Nobody taught you how to set a price that covers the rent, turn a trial into a member, keep people training past the first ninety days, or hire a coach without sinking the business.

Built on the Mats is the practical manual for owners and future owners: the business plan, start-up costs, break-even, pricing and the timetable, the trial funnel and onboarding, churn and retention, local marketing, coach development and the numbers to track every week, with templates you can use straight away.

Instant PDF download. 264 pages, 16 chapters, five appendices, plus a 90-day plan for the last three months before opening.

By Marcos Santana: multiple-time world champion, business consultant and sports mentor, with a BSc in Business Administration and an MBA in Leadership.

Also available on Amazon in paperback and Kindle.