The Psychological Ambush™
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“Signals happen in under 2 seconds.” Authentic recognition over focus groups.
The Psychological Ambush™ is a disruptive multi-format IP/SaaS suite that kills the focus group by measuring authentic cultural signals that happen in under two seconds—long before analysis corrupts instinct. The system provides a next-gen Nielsen enterprise-ready measurement framework, which successfully predicted hits like Black Panther, Parasite, and Squid Game. The accompanying docu-series (The 2-Second Society), consumer app, and executive workshops scale the method across multiple industries. This highly valuable IP offers significant recurring revenue potential as an essential cultural insights and research tool for streaming and enterprise.
