HOW TO WRITE GREAT HEADLINES

2nd Expanded Edition

Learn how to write irresistible headlines that would increase your readership and help you earn more.

This comprehensive 75-page PDF guide with hundreds of examples will make you a much better copy writer and boost your career.

Headers are important in the book publishing and news business, both print and online. That’s why some newspapers have full-time “title editors.” Their job is to make sure people will read the headlines because that’s only what most people read as they skim through news stories.

Writing an eye-catching smart and effective headline for a news story or article is crucial - especially when it comes to whether someone clicks through the heading to get to the article. If they don't click your heading, you've lost them. All that time and energy spent to create that fine article or story would be wasted if the readers don't like your headline.

"On average, five times as many people read the headline as read the body copy. When you have written the headline, you have spent eighty cents out of your dollar. If you haven't done some selling in your headline, you have wasted 80 percent of your client's money."

~ David Ogilvy

Apply the dozens of techniques explained in detail in this eBook and start your journey today to a better writing career.

To your success!

75-Pages PDF eBook