Save My Restaurant - Toolkit

Right — Payhip product description, £67 launch price.

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Payhip product description

Copy and paste this whole thing into the product description field. It uses collective voice throughout, matches the website tone, and reinforces the £67 launch / £197 list price framing.

Title:

Save My Restaurant — The Independent's Playbook

Subtitle / tagline:

The complete operating system for independent UK restaurants. Book, six spreadsheets, nine playbooks. Launch price £67 for the first 100 buyers.

Full product description:

WHAT THIS IS

Save My Restaurant is the complete operating system for an independent UK restaurant. A 54-page book, six working spreadsheets, and nine ready-to-use playbooks. Everything you need to run the business properly, in one place, downloaded instantly.

Written by a working group of UK hospitality operators, finance specialists, and brand advisors. Most of us spend our days advising restaurant groups, hotel groups, and chains you'd recognise. Client agreements stop us putting our names to it. The thinking inside is the same we apply to multi-site groups, written down for the independent operator who'll never have a £50,000 retainer.

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WHAT'S INCLUDED

The Book (PDF, 54 pages)

Fifteen chapters covering mindset, the numbers that actually matter, menu engineering, branding, marketing, delivery, team, operations, finance and tax, suppliers, a 90-day plan, and an entire chapter on using AI as a drafting assistant for the writing work that eats your week.

Six Working Spreadsheets (Excel)

1. Weekly P&L Tracker — variance vs UK benchmarks, fill in 15 minutes every Monday

2. 13-Week Cashflow Forecaster — see the cliff before you hit it

3. Menu Engineering Tool — auto-classify every dish into stars, ploughhorses, puzzles, dogs

4. Labour Rota Optimiser — traffic-light cost tracking by daypart

5. Supplier Tracker — three-quote benchmarking and rebate register

6. Outstanding Payments Tracker — every supplier you owe, on one screen

Nine Playbooks (PDF)

- SOP Pack: ten one-page procedures (opening, closing, complaints, allergens, cash, bookings, stocktake, onboarding, H&S, cleaning)

- 90-Day Planner: twelve weeks of focused moves, one per week, with space to track what you did

- Review Generation Playbook: the system that takes a restaurant from 30 reviews to 300

- Competition Playbook: how to run a prize draw that adds 3,000 emails for £800 in prize cost

- Pricing Your Offers: every kind of pricing decision, from menu items to private hire to vouchers

- Email & SMS Sequences: nine ready-to-send sequences for welcome, birthdays, win-back, no-shows, reviews, events, private hire

- Launch & Relaunch Checklist: four complete checklists for new menu, full rebrand, new opening, pop-up

- 7 Numbers Field Guide: the seven weekly numbers every operator should know by heart

- Five companion guides explaining how to use each spreadsheet

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WHO IT'S FOR

Owners of one to five sites who run the business themselves, wear every hat, work six days a week, and don't have an FD, an analyst, or a marketing team. Independent restaurants, pubs, cafes, and bars across the UK. Casual to mid-premium.

Not for: chains with finance departments, dark kitchens, anything over five sites with dedicated finance staff, or anyone looking for a get-rich-quick template.

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THE PRICE

Launch price: £67 for the first 100 buyers.

List price: £197 — what it reverts to after the first hundred sales.

A UK brand agency recently quoted £50,000 for menus, brand work, and a website on a single independent site. A consultancy will charge £1,500 a day. This is the same operational thinking, compressed into tools you use weekly and keep forever.

One-time payment. Yours forever. All future updates included.

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THE GUARANTEE

30-day money-back guarantee. If the playbook does not earn itself back in your first month, email us. No forms, no survey, no awkward questions. You keep the files. We'd rather refund cleanly than argue.

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WHAT YOU GET ON DOWNLOAD

Instant access to all 21 files (15 PDFs + 6 spreadsheets) as a single download. Open them on any laptop, tablet, or phone. No subscription. No login. No expiry.