CTT China Tourism Training: 2. Introduction: The development and future of China's outbound tourism
CTT China Tourism Training is providing up-to-date self-administered online training sessions for the post-pandemic Chinese outbound tourism. The new opportunities and challenges resulting from changed demand, behaviour and forms of travel are presented together with Best practice examples, tips and self-test.
Each session is 20 minutes long and available in many different languages. Participants have access as well to weekly real-time Question and Answers sessions exclusively for CTT customers.
19 Introduction sessions provide a full range of the knowledge and practical advice needed for a successful sustainable development of the Chinese tourism source market, the No. 1 in the world. More than 40 specialised sessions dig deeper into different market segments, marketing channels, industry needs, special interests etc.
All sessions are available in English, German, French, Spanish and Italian. Other languages on demand.
Course curriculum
Overview about the development of travel and tourism in China, from Imperial times to the modern development up to 2024.
- Confucius and travel
- China’s few outbound travellers and their travels
- Silk Road and Coolie emigration
- People’s Republic under Mao: Closed
- From Zero to World’s No. 1: In China everything starts later, but develops faster
- Changes during the Pandemic
- New demands, new caution
- Post-pandemic development
- Summary
- Quiz questions
- Quiz answers
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1The development and future of China’s outbound tourism