Maquiavelismo y deseo de querer ser youtuber y/o influencer en las generaciones Z y Alfa
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Resumen: Como resultado de la innovación tecnológica y el entorno cambiante, en los últimos años han ido emergiendo nuevas profesiones. Una de ellas es la de los influencers, personas que con sus publicaciones en YouTube (los youtubers), Instagram (los instagrammers) y otras redes sociales inciden en el pensamiento y en la forma de actuar de los preadolescentes convirtiéndose en sus nuevos referentes. Esta influencia repercute en su elección vocacional y su proyecto de vida. Esta investigación se cuestiona cuáles son las variables que inciden en que los menores quieran ejercer profesiones vinculadas al uso de las redes sociales. Con la intención de dar respuesta a los objetivos e hipótesis planteadas, y a través de un enfoque cuantitativo, se ha aplicado un cuestionario a 343 estudiantes españoles de quinto y sexto curso de educación primaria. Los resultados evidencian que la variable maquiavelismo es la que demuestra en mayor medida diferencias entre los chicos y chicas que quieren ser youtubers y/o instagrammers y los que no. La segunda variable más significativa es el narcisismo, característica de la sociedad posmoderna y del entorno digital. El resto de las variables estudiadas (autoestima, compromiso escolar y dominancia) diferencian en menor medida.
Abstract: As a result of technological innovation and the changing environment, new professions have emerged in recent years. One of these is the influencer, a person who, through their posts on YouTube (the youtubers), Instagram (the instagrammers), and other social networks, influences the thinking and the way of acting of preadolescents and becomes their new reference. This influence has repercussions for their career choices and life project. This research seeks the variables that influence minors to want to exercise professions linked to the use of social networks. To respond to the proposed objectives and hypotheses, and adopting a quantitative approach, a questionnaire was applied to 343 Spanish students in the fifth and sixth grades of primary education. The results show that the Machiavellianism variable is the one that shows the greatest differences between boys and girls who want to be youtubers and/or instagrammers and those who do not. The second most significant variable is narcissism, a characteristic of postmodern society and the digital environment. The rest of the variables studied (self-esteem, school commitment, and dominance) differ to a lesser extent.
Abstract: As a result of technological innovation and the changing environment, new professions have emerged in recent years. One of these is the influencer, a person who, through their posts on YouTube (the youtubers), Instagram (the instagrammers), and other social networks, influences the thinking and the way of acting of preadolescents and becomes their new reference. This influence has repercussions for their career choices and life project. This research seeks the variables that influence minors to want to exercise professions linked to the use of social networks. To respond to the proposed objectives and hypotheses, and adopting a quantitative approach, a questionnaire was applied to 343 Spanish students in the fifth and sixth grades of primary education. The results show that the Machiavellianism variable is the one that shows the greatest differences between boys and girls who want to be youtubers and/or instagrammers and those who do not. The second most significant variable is narcissism, a characteristic of postmodern society and the digital environment. The rest of the variables studied (self-esteem, school commitment, and dominance) differ to a lesser extent.