Mid Year 2025 UK Marketing Need Analysis

Stakeholder Marketing Priorities are Shifting. Demand for Agency Support Still Leads the Pack — But New Needs Are Emerging.

If you run a digital marketing agency, this free high-level report is a must-read. Based on the analysis of 1.3 million UK stakeholder searches, it covers:

• Differences across industries currently seeking marketing service support
• A hierarchy of 46 distinct stakeholder needs shaping client expectations
• Trending searches that signal where demand is evolving next

Despite the stable demand for agencies and classic services, what might be interesting and of valuable is spotting what’s emerging — and why — so if needs be you can position your agency accordingly.