30 Days of Romance Book Content — 3 Posts a Day

Want to market your romance book consistently without spending every morning wondering what the hell you’re supposed to post?

This 30-Day Romance Author Content Calendar gives you three book-focused posts every single day for 30 days—that’s 90 ready-to-use content ideas created specifically for romance authors.

Instead of giving you vague prompts like “post about your characters” and leaving you to figure out the rest, every post tells you exactly what to create, how to create it, what hook to use, what to put in the caption, and how to encourage readers to engage.

And because this calendar is built specifically for romance, the content is designed around the things that make romance readers stop scrolling and want to know more about your book.

WHAT’S INCLUDED

30 days. 3 posts per day. 90 total romance-focused content ideas.

Every post includes:

• Format — B-roll Reel/TikTok, carousel, or talking head when the idea genuinely benefits from it

• Content Idea — exactly what the post is about

• Hook / On-Screen Text — so the hardest part is already done

• Exactly What to Do — step-by-step instructions for creating the post

• Caption — ready to use or customize

• CTA — a clear way to encourage reader interaction

• Example — so you can see exactly how the concept can be adapted to a real romance novel

BUILT FOR ROMANCE READERS

This isn't a generic author content calendar with the word romance slapped on the front.

The posts are built around the things romance readers actually want to know about:

Your love interests.

Their chemistry.

The moments between them.

The tension.

The yearning.

The dialogue.

The attraction.

The emotional stakes.

The scenes that make someone need to know how these two possibly end up together.

Instead of constantly telling people to buy your book, the calendar helps you give them reasons to want the romance first.

90 POSTS WITHOUT 90 ADS

Every post is designed around soft selling.

Because posting your cover with “buy my book!” three times a day isn't exactly a content strategy.

Instead, you’ll use pieces of your actual story to create curiosity around your characters, relationships, scenes, dialogue, conflicts, emotional moments, and romantic tension.

The goal is simple:

Make someone want to watch these characters fall in love—and then show them where they can read it.

DESIGNED FOR QUICK, SCROLL-STOPPING CONTENT

You do not need to film three elaborate videos every day.

The calendar prioritizes short B-roll videos with text on screen and carousel posts, with talking-head content used only when the idea actually benefits from it.

B-roll posts are designed to be just 6–8 seconds and pair a strong visual hook—your book, you with your book, character art, or an aesthetic that fits your story—with short, easy-to-read on-screen text.

Less filming. Less editing. Less staring at your phone trying to figure out what to say.

MADE TO FIT YOUR ROMANCE

Your book doesn't need to have fake dating.

Or enemies to lovers.

Or only one bed.

Or a third-act breakup.

Or any other specific romance trope or scene.

The calendar doesn't assume what's inside your book.

Instead, the prompts give you frameworks that you customize using your characters, their relationship, your scenes, your dialogue, and the romantic moments that actually exist in your story.

Whether your romance is sweet, spicy, funny, devastating, contemporary, historical, paranormal, queer, straight, or somewhere in between, you pull from your actual book to make the prompts work.

And every post includes an example so you're never left wondering, Okay…but what does that actually mean?

PERFECT FOR ROMANCE AUTHORS WHO…

• Want to experiment with posting multiple times a day

• Are trying to get their romance books in front of more readers on TikTok or Instagram

• Have a new release, preorder, or backlist romance they want to market

• Want a full month of content without planning 90 posts themselves

• Prefer quick B-roll and carousel content over constantly talking to camera

• Want content created for potential readers—not other authors

• Struggle to turn the best parts of their romance into social media content

• Want to market consistently without making their account feel like one giant advertisement

USE IT HOWEVER IT WORKS FOR YOU

You don't have to use all three posts every day.

Post all three.

Use two.

Skip a day.

Move things around.

Save your favorites for release week.

Or work straight through the calendar exactly as written.

You have 90 romance-focused pieces of content to use however they work best for you and your book.

Open the spreadsheet.

Pick today's posts.

Customize them with your characters and story.

Create.

Post.

Thirty days. Ninety romance-focused posts. No more wondering what the hell to post about your book.