Where Did They Come From?

You sent the newsletter. You posted the piece. You stood behind the con table all weekend. Then someone bought a print, and you had no idea which of those things made it happen.

Most artists guess, and most guess wrong, because the channel that feels busiest is rarely the one that pays. This free guide fixes that with one small habit: adding a short label to the end of every link you share. Your website or shop records it when someone clicks. After a month, you can see which channel sent people who bought, which kind of content made people click, and which emails your list actually acts on.

It takes about ten minutes to set up. No new software, no paid tools.

What's inside

• What a tagged link is, in plain words, with every part explained
• The five tags, and the question each one answers
• Six house rules that keep your numbers clean
• The naming sheet: pick your words once, and every link matches
• Eight copy-ready recipes for your newsletter, welcome emails, social bio, posts, con table QR codes, order cards, podcasts, and Patreon
• The link log, a printable page for tracking what you shared and where
• How to read your results, with the three questions that matter
• A 30-day experiment to start today

Who it's for: Working artists, writers, and musicians who share links in lots of places and want to know which ones are worth the time. It pairs with Wake Your List: the kit gives you emails to send, and this shows you which ones landed.

Format: 9-page printable PDF, US Letter.

From Jon Schindehette, former art director for Dungeons & Dragons and marketing director, writing at Notes From The Field.