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Francesco Farioli's Masterclass - Building a Game Idea

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In his insightful Masterclass, Francesco Farioli, head coach of AFC Ajax, delves into the three key elements that shape the construction of a Game Idea:

  1. Game Model – The structured approach to playing, including principles, tactical organization, and behavioral patterns.
  2. Game Identity – The distinctive character of a team, shaped by its philosophy, culture, and core values.
  3. Game Strategy – The adaptable framework that aligns the Game Model with specific contexts, opponents, and competition demands.


Farioli emphasizes that a well-defined Game Idea emerges through five fundamental questions, which guide a team’s development and self-awareness:

  • Who are we? – Understanding the team’s essence, strengths, and unique characteristics.
  • What do we represent? – Defining the club’s philosophy, history, and identity within football.
  • How do we want to be? – Establishing a clear playing style and commitment to a specific way of performing on the pitch.
  • How do we win? – Identifying strategies, tactical approaches, and competitive edges to achieve success.
  • How do we lose? – Preparing for setbacks, maintaining resilience, and learning from defeats to improve.


This Masterclass provides a deep exploration of modern football methodology, offering valuable insights for coaches aiming to build a cohesive and strategic approach to the game.

You will get a PDF (111MB) file

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