Never Enough: Why We Feel This Way and How to Reclaim Your Worth in a World That Keeps Moving the Goalpost

In a world that keeps raising the standard, why do so many of us feel like we are falling short?

We wake up tired. We push ourselves harder. We achieve more than ever before, yet feel strangely hollow inside. Modern life delivers comfort and opportunity, but it also creates a quiet, persistent pressure to do more, be more, and never stop proving our worth.

Never Enough is a book for anyone who feels overwhelmed by invisible expectations, trapped in comparison, or exhausted by the belief that they must constantly earn their place in the world.

With gentle clarity and deep honesty, Sam Choo reveals how rising standards, cultural pressure, and old childhood stories shape the way we see ourselves today. He unpacks the hidden cost of living in a constant state of striving and shows why rest feels dangerous, why “good” no longer feels good enough, and why even high achievers often feel behind.

More importantly, he offers a way back.

Through powerful insights and simple daily practices, Never Enough guides you to redefine what matters, build boundaries with a world that demands too much, and reclaim a sense of worth that does not depend on productivity or perfection.

This is not a book about doing more.

It is a book about finally feeling whole.

If you have ever wondered why you are so tired, why you struggle to rest, or why you never feel caught up—this book will meet you where you are and walk you gently home to yourself.