The Sales Listener Sales Call Toolkit
The Sales Listener Sales Call Toolkit
Practical sales skills for people who don't want to become a pushy salesperson
Prepare better. Ask better questions. Listen more carefully. And help your customers make good buying decisions.
Selling doesn't have to mean pushing, persuading, or memorizing somebody else's script.
The Sales Listener Sales Call Toolkit is a practical guide to preparing for and managing better sales conversations, built around one simple philosophy: Selling is helping people buy.
The Toolkit walks you through the entire sales call, from researching the customer and deciding what you need to accomplish, through discovery, presentation, objections, closing and post-call follow-up.
The emphasis isn't on clever closing techniques or canned scripts. It's on developing the judgment to understand what's happening in a sales conversation and knowing what to do next.
What you'll learn
- How to prepare for a sales call with a clear purpose
- What you should know about the customer before the meeting
- How to establish useful sales-call objectives
- How to turn presentations into conversations
- How to ask questions that uncover useful information
- Why listening is one of the salesperson's most valuable skills
- How to recognize and understand objections instead of fighting them
- How to recognize buying signals and move naturally toward a decision
- How to evaluate each call afterward and improve the next one
What's included
The Sales Listener Sales Call Toolkit: 19 page PDF
A practical guide covering preparation, discovery, presentations, listening, objections, closing and post-call learning.
Printable Sales Call Worksheets: 5 page PDF
Reusable copies of:
- Customer Information Sheet
- Sales Call Roadmap
- Post Call Debrief & Action Steps
Print fresh copies and use them to prepare for and evaluate actual sales calls.
The Sales Call Toolkit was designed especially for people who need to sell but don't necessarily think of themselves as traditional salespeople—new sales representatives, small-business owners, consultants, account managers, entrepreneurs and professionals whose success depends on winning customers.
It's also useful for experienced salespeople who want to get back to the fundamentals of good customer conversations.
Help Your Customers Buy.