Build It Anyway How to Launch Your DTC Business Even When Life Gets in the Way

Build It Anyway

How to Launch Your DTC Business Even When Life Gets in the Way

After 30+ years running a successful flooring business, I decided to start a direct-to-consumer brand from scratch — while still working full time.

This short, honest book walks you through the real process: choosing your product, finding suppliers, setting up your store, handling the inevitable delays and setbacks, staying motivated, and finally getting those first sales.

No fluff. No unrealistic hype. Just practical steps and encouragement from someone who’s been exactly where you are.

If you’ve been thinking about starting your own DTC business but feel overwhelmed by life’s responsibilities, this book will show you that you don’t need perfect conditions — you just need to start.

You’ve got this. Build it anyway.