The Retention Playbook and Toolkit

FOR GOLF COACHES, PERSONAL TRAINERS AND 1-2-1 PROFESSIONALS.



Turn disconnected sessions into coaching relationships that last.

A client enjoys their session. They leave happy. Then they never rebook.

For many coaches, that’s a familiar story. The Retention Playbook helps you bring more structure and consistency to the client experience, so every session becomes part of a clear journey.

Created by Craig Lockwood, DP World Tour coach and founder of Lockwood Academy, it draws on nearly 20 years of coaching and more than 20,000 live lessons.

Designed for golf coaches, personal trainers and professionals delivering one-to-one sessions, this practical guide helps you build trust, communicate progress and give clients a clearer reason to keep working with you.

Inside the playbook:

• The Five Client Certainties — a framework for creating a more connected coaching experience.

• 24 word-for-word scripts — practical wording you can adapt to your own voice.

• Client forms, templates and trackers — tools to bring structure to your client journey.

• A 30-day implementation plan — clear steps to put the ideas into practice.

Your purchase includes three PDF files:

• The Retention Playbook.

• The Retention Toolkit — printable version.

• The Retention Toolkit — fillable version.

Read the playbook, choose where to start and use the toolkit to turn those ideas into everyday habits.

Build relationships that last. Start with the clients you already have.

Digital download only. No physical book or tablet is included.