The Homepage Kit

AI prompts that help architectural practices write better homepages

Write a homepage that helps clients understand why you're the right architect for their project.

I've reviewed dozens of architecture websites through the eyes of a prospective client.

Almost every practice had beautiful projects.

Almost every practice cared deeply about design.

But very few websites helped me answer one simple question: Why should I trust this practice with my project?

The problem wasn't the architecture. It wasn't the photography. It wasn't the quality of the work. The problem was the words.

Most architecture websites are written the way architects think. Not the way clients decide. Architects and clients both talk about value. They're just not talking about the same thing. Clients don't arrive wondering whether your detailing is rigorous or your planning strategy is innovative.

They're wondering:

• Will this architect understand what I'm trying to achieve?
• Have they helped someone like me before?
• Will this project be worth the investment?
• Can I trust them?

If your website doesn't answer those questions, people may admire your work without getting in touch.

That's why I created the Homepage Kit. Not to help AI write your homepage. To help you communicate your value in a way your clients understand.

This isn't a replacement for a copywriter

If you're ready to invest in professional copywriting, that's still the best option. But many practices aren't there yet.

Others want to understand their own messaging before asking someone else to write it. This kit helps you do exactly that.

It uses the same thinking and frameworks I use when writing websites for architecture practices.

What it helps you do

Instead of writing about your practice, you'll learn how to write for the people you want to hire you.

Instead of explaining what you do, you'll help potential clients understand why it matters to them.

Built specifically for architects

The prompts aren't generic AI templates. They tell the AI what to think about, not just what to write.

They're based on three frameworks I developed specifically for architecture practices:

• Website Copywriting Framework – based on decades of usability and eye-tracking research into how people read websites and decide whether to stay or leave.
• Tone of Voice & Visitor Mindset – helping you write for the way prospective clients think and feel, not the way architects communicate internally.
• Storytelling Homepage Wireframe – a structure that guides visitors from curiosity to confidence, section by section.

Who it's for

This is for architectural practices that know their homepage could work harder.

Perhaps you've written it yourself. Perhaps it sounds more corporate than you'd like.

Or perhaps you're simply not attracting enough of the projects you really want.

If you've ever looked at your website and thought,"It doesn't quite sound like us." or "It doesn't explain why we're different."

this kit was built for you.

What's inside

• 11 homepage prompts covering every section of your homepage
• A 34-question questionnaire that feeds every prompt
• A Homepage Wireframe Builder
• Global writing rules
• Guidance on refining your draft

Most practices finish a first draft in a couple of hours.

How it works

1. Open the Homepage Kit in your browser.
2. Complete the questionnaire.
3. Copy each prompt into ChatGPT, Claude, Gemini or Copilot.
4. Build your homepage copy section by section.
5. Copy paste your homepage copy into the Wireframe Builder.

Your answers save automatically, and everything stays on your computer.

By the end you'll have a homepage draft that explains what you do, why it matters, and why the right clients should choose your practice.

Early Access

The Homepage Kit is currently available as a beta release.

Works with any AI chat tool: ChatGPT (free or paid), Claude at claude.ai (free or paid), Gemini (Google) or Copilot (Microsoft).

If you've been putting off rewriting your homepage because you didn't know where to start, this is your starting point.



Early access beta: £20

Future price: £70.