Evidence, Facts and Intuition in Decision Making

One of the ways we strive to make a good decision is through evidence-based decision-making. Just as often though, and sometimes without realizing it, managers are fitting the evidence to the decision they’ve already made in fact ‘decision-based evidence making’. A clear understanding of the roles evidence can play in making a decision can help avoid this. Although, as explained in this Idea, there are certain times when this is not necessarily a bad thing. Sometimes evidence-based decisionmaking is less appropriate than decision-based evidence making.