5 Words to Never Say in Marketing (And What to Say Instead)

If your sales copy isn’t converting, your words might be the problem.

In this must-read for entrepreneurs, content creators, and digital marketers, Jason Wyatt reveals the top 5 marketing words killing your conversions—and shows you exactly what to say instead.

Whether you're running a small business, building an eCommerce brand, launching a digital product, or writing sales pages, this book will help you upgrade your copywriting, increase trust, and boost your sales.

What You’ll Learn:

• Why common marketing buzzwords like “viral,” “guaranteed,” and “turnkey” drive customers away
• High-converting alternatives that improve click-through rates and sales funnel performance
• How to write in a customer-first tone that builds credibility and brand loyalty
• Simple shifts that make your copy sound more professional, persuasive, and human
• Proven copywriting tips to improve your email marketing, product descriptions, and ad campaigns

This guide isn’t theory—it’s a practical tool you can use today to strengthen your message, optimize your landing pages, and finally speak the language your audience responds to.

Whether you're a beginner learning digital marketing fundamentals or an experienced marketer looking to refine your tone, this book delivers clear, actionable insight.

If you’re tired of being ignored, this book will show you how to speak with confidence, clarity, and real influence.