Mastering Social Media: For Artists and Creatives

A practical guide for artists, creatives and small business owners who want simple, workable steps to get to grips with social media.

Over the past six years I’ve built my own small business as a full-time Scottish landscape artist, learning everything I could about establishing a presence across social media platforms. Like every other creative person I know, what I really want is more time creating artwork and less time creating content, while still making sales and building a network of supportive galleries, art fairs and customers.

Along the way I’ve learned how to set up a website, send newsletters, write blogs, attend networking events and run social media accounts properly. I’ve read the books, listened to the podcasts, bought the year-long courses, sat through the webinars and workshops, and worked out through trial and error what actually works and what doesn’t.

This guide brings all of that together: the shortcuts, the mistakes, and the simple steps that make the difference. Whether you’re just starting out or trying to make sense of platforms that never stop changing, you’ll find practical, honest advice from someone who’s building the same kind of business you are.