Dealer AI Lead Response Kit — DIY Pilot for Car Dealers

What this kit builds:

A two-week DIY pilot that gets your dealership responding to inbound leads in under 60 seconds using AI — without hiring extra staff or paying for an agency.

You get every file you need to configure, launch, and measure an AI-assisted lead response system using tools you already have or can trial for free: ChatGPT or Claude, Zapier, Twilio, Airtable, and Calendly.

What's included:

• Brand Voice System Prompt — a fully deployable 300-word AI system prompt with persona, guardrails, escalation triggers, compliance rules, and a customization checklist. Paste it into ChatGPT or Claude and you're configured.
• Zapier Blueprints (3 Zaps) — step-by-step configurations with field names, trigger logic, and troubleshooting. Z1: new lead → AI draft → SMS → log. Z2: no-reply 24h → nudge → log. Z3: Calendly booked → confirmation SMS → appointments table.
• Airtable Schemas (5 tables) — Leads, Conversations, Appointments, ContentBriefs, Settings — all with realistic example rows so you can see exactly how data flows before you go live
• Conversation Starters (25) — across 5 intent categories: inventory, pricing, financing, trade-in, and appointment — use them to test your assistant before connecting automation
• Evaluation Harness (20 prompts) — run this against your live assistant before Week 2. Target: 85% pass rate minimum
• Scoring Rubric — weekly review sheet with pass/fail targets, scoring dimensions, a full worksheet, and a worked example
• 2-Week Pilot Playbook — day-by-day build guide with "what good looks like" milestones at the end of each phase
• Executive Briefing (1-pager) — GM/owner-ready summary with ROI math, tool cost table, and timeline. Use it to get buy-in before you build.
• Staff Quick Card — print-ready intent handling reference for your BDC or front desk
• DPA Template — short-form data processing agreement with 9 sections and subprocessor table (Twilio, OpenAI/Anthropic, Airtable, Zapier, Calendly)
• Pre-Launch Privacy Checklist — every compliance item with action guidance: A2P/10DLC, opt-out, data map, least-privilege access, PII handling
• SMS Consent Language — paste-ready consent snippet for your lead capture forms
• Brand Voice Guide — tone framework with do/don't examples and reusable compliance snippets

Tools required (all have free or low-cost entry tiers):

• ChatGPT Plus or Claude Pro (~$20/mo)
• Airtable (free tier)
• Zapier (free tier — 3 Zaps, 100 tasks/month)
• Twilio (~$1–5/mo for pilot volume)
• Calendly (free tier)

Estimated pilot cost: $25–$45/month

What you're targeting at 2 weeks:

• First reply time under 60 seconds
• Appointment show rate +10% vs. your baseline
• Zero compliance violations
• Full conversation log in Airtable — every lead, every message, every outcome

Built-in guardrails - No APR quotes. No invented features. No guaranteed approval language. Opt-out language on every first SMS. Escalation triggers for finance, complaints, and price disputes. PII stays in Airtable — never repeated in AI responses.

Works for any dealer type - Franchise or independent. Single rooftop or multi-location. Imports, trucks, family SUVs, BHPH.

Want this built and managed for you instead? This is the DIY version. If you'd rather have the system built, configured, and managed for your dealership, that's the AI Revenue Engine — our done-for-you service. Reply to your purchase receipt or reach out at genxops.gumroad.com.

License - Single-business internal use. Unlimited internal campaigns and AI runs. No resale or redistribution of source files. Agency and multi-location licensing available on request.