GSIQ Premium Edition Bundle: Sports Tourists, Traveling with Passion

The Premium Edition is your complete insight bundle—perfect for decision-makers who need to go deeper. Alongside the full report and expert analysis, you’ll receive:

• A full set of Excel data tables covering global results and each of the 12 individual markets
• A PDF report with All charts and graphs fully labelled for immediate reference and use

Whether you're shaping campaigns, targeting fan segments, or building destination strategies, the Premium Edition delivers the depth and detail you need to move fast and act smart.

ABOUT THIS REPORT

As global sports tourism hits record highs, this in-depth whitepaper reveals what truly drives fans to travel — and why they keep coming back.



Drawing on data from thousands of sports tourists across 12 countries, we explore the key motivations, barriers, and conversion triggers that influence fan travel behavior.

Whether you're a destination marketer, sports rights holder, brand sponsor, or travel provider, this comprehensive guide equips you with:

• Data-backed insights into fan behavior by age, region, and income level.
• Winning pricing strategies that overcome cost barriers.
• High-converting travel experiences that blend sporting events with cultural immersion.
• Messaging tactics that inspire action and deepen fan loyalty.
• Scalable tourism models that transform a one-time event into long-term economic impact.

This report is your ultimate playbook for unlocking new growth in the booming sports tourism industry.

Refund Policy

Due to the digital nature of this product, all sales are final and we do not offer refunds once a report has been downloaded or accessed.

As a UK-registered business, our sales are governed by UK consumer law. Under these regulations, digital content is non-refundable once download or access has begun, unless the product is faulty or not as described.

Please note that local laws may vary depending on your location, but by purchasing this product, you acknowledge and agree to these terms, including our no refund policy.

If you have any questions before purchasing, please contact us at connect@gsiq.com — we’re happy to help ensure the product meets your expectations.

KEY TRENDS & INSIGHTS REVEALED INSIDE

1) Event First, Destination Second

Sports fans travel primarily for the game, but stay longer when the destination offers immersive cultural experiences. Discover how to turn sporting events into city-wide tourism wins.

2) Affordability is King

With price sensitivity ranking as the #1 barrier, value matters. Learn how affordable ticketing, bundled travel deals, and high-impact experiences convert browsers into bookers.

3) The Bucket List Effect

1 in 3 sports travelers choose their trip based on bucket list aspirations. Position your city as a dream destination and watch sports tourism bookings soar.

4) Repeat Business Bonanza

Sports tourists return again and again—80% revisit destinations and 82% recommend them. Find out how to create lifetime value from a single event.

5) The Generational Divide

Age matters. Travelers aged 35–54 dominate in Western markets, while Gen Z and Millennials (18–34) lead in APAC. Tailor experiences for maximum reach and ROI.

6) Luxury Meets Loyalty

High-income sports fans are your MVPs. They crave premium packages that mix sport with cuisine, culture, and exclusive access. Tap into this affluent niche.

7) Group Travel = Growth

Group travelers (teams, families, and fan clubs) take 50% more trips and spend more. Design packages that drive group bookings and boost yield.

8) Messaging That Moves Fans

Discover the most effective sports travel messaging strategies—what inspires fans to book now, share with others, and become loyal brand ambassadors.