Jump Before You're Pushed: The Companies That Change Without Pressure

Do companies need a financial trauma to provoke them into change, or can they adopt new ways of doing things when not under pressure? The history of successful organizations shows us that decline, while perhaps not inevitable, is at least likely. And yet few companies opt willingly to change strategy without being forced to. There are some companies, however, that do – and we can learn a lot from them as this Idea shows.