Now or Not Yet

Everyone is talking about AI. Is your business ready for it now, or not yet?

The board wants an AI strategy. A supplier promises to cut your costs. A competitor has just announced a chatbot. The pressure to say yes is everywhere, and saying yes to the wrong idea can cost money, customers and trust.

Now or Not Yet gives you a simple way to decide. Five plain-English checks tell you whether an AI idea is ready to go, needs more work first, or should not go ahead at all. No coding. No jargon. No hype.

• R: Is there a real problem?
• E: Is the process sound?
• A: Is the data good enough?
• D: Is there a plan and an owner?
• Y: Are your people ready?

Built on what really happened, not on predictions

Every lesson in this book comes from real, named cases drawn from courts, regulators, official records and reputable reporting. You will see how Zillow closed a business line after its pricing models misjudged the housing market, how an airline was held responsible for what its website chatbot told a grieving customer, why Klarna started hiring human customer service staff again, and what the organisations that got AI right did differently.

Inside, you will learn how to

• Understand what AI really is, and why it can be confidently wrong
• Tell the difference between using an AI tool and changing how your business works
• Spot hype and test any claim a supplier or colleague makes
• Reach a clear verdict: Go, Not yet or No
• Turn a "Not yet" into a 90-day plan that closes the gaps
• Say "Not yet" to your boss with evidence, not opinion
• Run a safe first pilot, with a stop rule agreed in advance
• Apply the checks in a small business, a growing company or a large organisation

It also includes a complete Toolkit of checklists and one-page templates you can use at work straight away.

Written for leaders at every level

Team leaders, managers, business owners, senior executives and board members, in businesses of every size, anywhere in the world. You do not need any technical knowledge. If you can read a business plan, you can use this book.

AI tools will keep changing. The five questions will not. Read Now or Not Yet before your next AI decision, and make it with confidence.