The Local Marketing Kit — Handbook, Worksheets & AI Prompts.

Everything a local business needs to get found — the handbook, the worksheets, and the templates that do the work.

The first edition of The Local Marketing Handbook ran 202 pages. This one is fifteen minutes, because the work got faster. What used to eat a Saturday afternoon — the research, the drafting, the writing — now takes minutes with the AI tools already on your phone.

What hasn't changed is what actually decides whether a customer finds you. Your Google Business Profile. Your reviews. Four pages on your website that do a job. And now a new one: whether ChatGPT, Gemini, and Google's AI answers name your business when somebody asks who to call.

This kit is the whole system, plus the tools to run it.

What's inside — 8 items, 14 files

1. The Local Marketing Handbook — 13 pages, 15-minute read. Six essentials, one 30-day plan.
2. The Workbook, print edition — 9 printable worksheets. Customer profile, pitch, Profile audit, AI visibility check.
3. The Workbook, editable — the same worksheets as a Word doc you type into. Opens in Word, Google Docs, Pages, or LibreOffice.
4. The AI Prompt Library — 22 copy-paste prompts. Local demographic research, a quarter of Profile posts in one sitting, service page drafts, review replies, and the one prompt that asks an AI assistant why it recommended your competitor instead of you.
5. Review Request Scripts — seven ways to ask, six replies for every kind of review you'll get, and the three common mistakes that will get your reviews removed.
6. The Service Page Template — nine blocks, a complete worked example, and a pre-publish checklist.
7. 52-Week Post Calendar — a full year of Google Business Profile posts, each with the photo to take. Plus a weekly habit tracker. Spreadsheet and CSV.
8. The Print-Ready Booklet — the handbook as a 16-page saddle-stitch file, bleed included. Send it to a printer and hand it out.

Who this is for

Owners of brick-and-mortar shops, service-area businesses, nonprofits, churches, and local sports organizations. People with a real location, real customers, and not enough hours.

Who it isn't for

Anyone looking for growth hacks, or a national brand. Everything here assumes your customers live near you.

A few things worth knowing

Nothing in here is gated — the full handbook is free to read at thelocalmarketer.com/handbook. You're paying for the tools, the editable files, and not having to build any of it yourself.

Updates are free. Google renamed My Business to Business Profile the same month the first edition went to print. When this is revised, you get the new version at the same download link.

Written by Roberto Torres, author of The Local Marketing Handbook (Amazon bestseller, 2021) and founder of The Local Marketer in Ware, Massachusetts.