Finding Export Buyers: Step-by-Step Guide for Indian Exporters + Buyer Tracker (2026 Edition)

A practical system to find, contact and win overseas buyers: market research with Trade Map, government channels, trade fairs, B2B platforms, 8 email templates, buyer checks and a 90-day plan, plus a buyer tracker spreadsheet.

Got your IEC but no buyers yet? This guide shows you exactly where Indian exporters find buyers and how to turn an enquiry into a first order, safely.

WHAT YOU GET

Guide PDF (16 pages, rules checked October 2026)

• Pick the right market using free ITC Trade Map data

• Get export-ready: company profile, catalogue, price list, samples policy

• Government channels: Trade Connect (Source from India), Export Promotion Councils, Market Access Support under the Export Promotion Mission, Indian Missions abroad

• Trade fairs and buyer-seller meets: choosing, preparing, following up

• B2B marketplaces compared, and how to avoid scams

• Find buyers yourself: search, Trade Map company lists, LinkedIn, directories, shipment data

• Outreach that gets replies + 8 ready email templates

• Check every buyer: verification, red flags, safe payment terms, ECGC

• From enquiry to first order, and a 90-day buyer plan

Buyer Tracker spreadsheet (Google Sheets + Excel)

• Prospects list with automatic next follow-up dates (overdue rows turn orange)

• Market Research tab that scores and ranks countries out of 100

• Dashboard: pipeline by status and source, reply rate, top markets

• All 8 email templates, ready to copy

WHO IT'S FOR

New and small exporters, manufacturers, merchant exporters and MSMEs in India.

PLEASE NOTE

• Digital download. Nothing is shipped.

• Schemes and portals change often. Always confirm current rules on dgft.gov.in, trade.gov.in or with your Export Promotion Council.

• General information, not legal or financial advice.

• For your own use. Please do not resell or share the files.

• Questions? support@exportbible.com