International Pricing Calculator | Google Sheets Spreadsheet to Price Products for Any Country by Local Income

[AUTOMATED INCOME UPDATE BY COUNTRY] Selling into a new country? Find out what your price means to local buyers before you launch.

Enter a few public numbers for any country (income by group, minimum wage, exchange rate and the price of an everyday meal). Then type your price and see what share of monthly income it takes for nine buyer groups, from high-income households to minimum-wage workers, and whether it feels like an impulse buy, an easy yes, a considered purchase, a big decision or a luxury.

FREE QUICK CALCULATOR: https://bit.ly/4B1Cx7l

WHAT'S INSIDE

- Start here: a one-page how-to

- Data: your country's inputs, with links to where to find them (WageIndicator, ILOSTAT, World Bank and national statistics offices). Thailand is pre-loaded as a worked example

- Price Check: one price in, nine buyer groups out, colour-coded by how big the purchase feels

- Competitors: compare your price with up to five competing products

- By business type: value-based pricing set-ups for subscriptions, imports, one-off products, space rental, software (SaaS) and commission services

- Sources: every assumption linked so you can update it

WHO IT'S FOR

Exporters, e-commerce sellers, founders and consultants pricing for emerging markets in Southeast Asia, Latin America, Africa or anywhere else.

FORMAT

- Instant digital download: a PDF with your Google Sheets copy link, plus an Excel (.xlsx) file

- Works in Google Sheets (free) and Microsoft Excel

- Any currency: prices in USD or local currency

PLEASE NOTE

- Digital item: nothing will be shipped

- You add the figures for your target country; the Thailand example shows how

- This is a planning tool, not financial advice

Made by Frontier by Jetni, a newsletter on business opportunities in Southeast Asia.