Content Impact Audit + Roadmap Template

This Content Impact Audit + Roadmap is for content marketers who want to create differentiated, strategic content with a point of view.

It's especially for content marketers who don't want to do another f***ing SEO audit disguised as a "strategic content audit"!! 😡😡😡

This template will guide you to look at your content through the lenses of:

• Performance
• Readability
• Unique POV
• Explore-ability
• Relevance

By the end of this exercise, you’ll understand where your content sparkles, what gaps exist, and uncover new opportunities to outshine your competition.

(Bonus: You'll have a ready-made deck to present to your boss and make you look super smart 💁‍♀️)

(Double bonus: Use it as many times as you want! This could be useful for client work, as well.)

The next time your leadership asks you to ramp up content production for [insert uninformed reason here], you'll have the facts to back up your response.