Present Sense: a Practical Guide to the Science of Measuring Performance and the Art of Communicating it, with the Brain in Mind.
On Sale
£30.00
£20.00
This is a physical book.
This book was inspired by the insight that traditional approaches to measuring and analysing business performance - such as those used in budgetary control - are deeply flawed. This is because they are based on two shaky assumptions.
The first is that measurements of actual performance are faithful representations of 'reality' whereas in practice they are all infected by unknown amounts of noise.
The second is that detailed plans, drawn up in advance are useful comparators, whereas at best they are usually based on out of date assumptions; at worse they are no better than a politically motivated guess.
These problems are compounded by the fact that the results are presented in a way that makes it very difficult for the consumers of this information to assimilate it.
From this starting point the book outlines alternative ways in which information professionals can extract meaning from data and then present in an effective manner. This is all informed by the latest scientific insights on how the brain makes sense of the world and how best to harness its capabilities to communicate meaning quickly and faithfully to decision makers.
This book is available in a hardback edition with high production standards to illustrate how this knowledge can be effectively applied.
Go to the PDF version to download a sample of this book and contact me directly to get an additional disocunt for bulk orders of this book.
This book was inspired by the insight that traditional approaches to measuring and analysing business performance - such as those used in budgetary control - are deeply flawed. This is because they are based on two shaky assumptions.
The first is that measurements of actual performance are faithful representations of 'reality' whereas in practice they are all infected by unknown amounts of noise.
The second is that detailed plans, drawn up in advance are useful comparators, whereas at best they are usually based on out of date assumptions; at worse they are no better than a politically motivated guess.
These problems are compounded by the fact that the results are presented in a way that makes it very difficult for the consumers of this information to assimilate it.
From this starting point the book outlines alternative ways in which information professionals can extract meaning from data and then present in an effective manner. This is all informed by the latest scientific insights on how the brain makes sense of the world and how best to harness its capabilities to communicate meaning quickly and faithfully to decision makers.
This book is available in a hardback edition with high production standards to illustrate how this knowledge can be effectively applied.
Go to the PDF version to download a sample of this book and contact me directly to get an additional disocunt for bulk orders of this book.
