The Private Event & Buyout Playbook: Complete Kit with 6 Editable Templates

Booking the event is the easy part. Pricing it right and running it beautifully is where most venues quietly struggle.

This playbook is the system I have used for more than ten years to sell and run high-end private events, from intimate dinners to full buyouts, averaging over $1M a year in private event sales. It walks you through the entire event lifecycle, from the first inquiry to the final thank-you, and shows you exactly how to price a buyout without guessing.

It comes with six editable templates you can open, type into, and reuse for every event you take on. They follow the standards taught by the professional bodies, from the Events Industry Council to the National Association for Catering and Events, so you look seasoned from day one.

What's inside

• A polished guide to the full 7-stage event lifecycle
• New: the buyout pricing framework. Find your floor in three steps, build a clean quote, and know your levers when a client pushes on price
• Client Intake Questionnaire, built to qualify the lead and capture the vision
• Banquet Event Order (BEO) with industry-standard fields, guarantee count, and payment terms
• Master Event Timeline & Checklist, in professional countback format
• Vendor Coordination Checklist with certificate-of-insurance tracking
• Day-Of Run of Show, a cue-based grid with owners and a contingency column
• New: Buyout Pricing Worksheet, so every quote starts from your real floor
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The templates are Word documents. Add your own logo, adjust the wording, and save a copy per event.

Built for event sales teams, boutique hotels, restaurants, private clubs, and independent planners who want to look composed, because they will be.

Instant digital download. For use in your own business. Please do not resell or redistribute.

Price: $37